Webinar - Action Based Change - Overcoming Resistance

  • Thu, November 05, 2020
  • 3:00 PM - 4:00 PM
  • Webinar


  • Free for Chapter Members


Have you ever encountered resistance when trying to persuade someone? To get resistors to change, we repeatedly describe the benefits of the new goal. This strategy starts by first changing thinking, to then change behavior. If persuasion doesn’t work, don’t give up. Action Based Change (ABC) is a practical alternative.

ABC begins by helping the person create a GLIDE Path of small action toward a micro destination. After a few steps down the Glide Path, individuals begin to personally experience the benefits of the new way. And, this changes their thinking. ABC reverses the sequence by beginning with action.

The ABC techniques make it easy to get resistors to take a few small steps? Soon, they have success and want to do more and more.

In this session your influence skills will expand as you:

  • Create easy and direct-action plans with the Funnel of Change
  • Define a Glide Path to micro goals
  • Use the Communication Altimeter to avoid the dangers of high-level words
  • Ask What and How Questions to translate generalities down to ground level
  • Reward new behavior using Impactful Praise
  • Start using the Power of Positive Action

Action Based Change tools are effective with resistors, and they also expedite the transformation of people who already accept the change. The ABC techniques are ideal when you’re coaching team members. Importantly, you can apply ABC to your own growth and development. 

Upon registration you will be emailed call details and access information.

About the Speaker:

Dr. Jerry Jellison has been a full professor of social psychology at the University of Southern California in Los Angeles for 30 years, plus serving as the Director of the Applied Psychology graduate program. He held previous appointments at the University of Texas, Austin and Duke University.

As president, now Chairman of the Board, of the USC Credit Union, Dr. Jellison has helped lead asset growth from $2 million to over $660 million. This real world experience informs his ideas on implementing change.

Jerry has been teaching his practical techniques for overcoming resistance to business professionals throughout the world for 30 years.  He has extensive experience consulting with all levels of management.

His book, Overcoming Resistance, published by Simon & Schuster, was a Fortune Book Club selection and was named a top business book of the year. Managing the Dynamics of Change was published by McGraw Hill in 2006. Life After Grad School was published in 2010 by Oxford University Press.

Note to registrants:  This will not be recorded.

Powered by Wild Apricot Membership Software